WEB LISTENING AND SOCIAL MEDIA RESPONSIVENESS INFLUENCING PURCHASE INTENTION THROUGH TRUST AND PRIVACY CONCERNS

Authors

  • Afsheen Anwar Department of Business Administration, University of Sialkot, Pakistan Author
  • Inam Ullah Khan (Corresponding Author) Assistant Professor, Department of Business Administration, University of Sialkot, Pakistan Author
  • Isha Nayyar Department of Business Administration, University of Sialkot, Pakistan Author
  • Ali Najam Ul Haque Department of Business Administration, University of Sialkot, Pakistan Author

DOI:

https://doi.org/10.66857/srh5-d8ee

Keywords:

Web Listening Capability, Social Media Responsiveness, Perceived Information Quality, Consumer Trust, Privacy Concerns, Consumer Purchase Intention, PLS-SEM and Pakistan.

Abstract

This study explores the influence of web listening capability (WLC) and social media responsiveness (SMR) on consumer purchase intention (CPI) in the growing social-commerce environment with consumer trust (CT) as a mediator and privacy concerns (PC) as a moderator between trust and intention. The survey results of the 350 online consumers were used to estimate a PLS-SEM. All direct, indirect and moderating effects were found to be significant. Consumer trust becomes the most salient proximal antecedent of purchase intention and privacy issues intensify the trust–intention relationship. The model accounts for 54.0% of the variance in CPI, providing theoretical and managerial understanding of the nature of trust in social commerce in emerging markets.

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Published

2026-03-25

Issue

Vol. 4 No. 1 (2026): The Study of Religion And History

Section

MANAGEMENT SCIENCES

License

All articles published in The Study of Religion and History (SRH) are licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0).

This license permits unrestricted use, distribution, reproduction, and reuse in any medium, provided the original author(s) and the source are properly cited.