IMPACT ARTIFICIAL INTELLIGENCE ON SUSTAINABLE PERFORMANCE IN SMES OF PAKISTAN. THE MEDIATING ROLE OF ALGORITHMIC TRUST

Authors

  • Fahad Saddique Ph.D. Scholar, Institute of Management Science, Lahore, Pakistan Author
  • Khalil Nasir Khan Ph.D Scholar, Lincoln University College, Malaysia. Author
  • Sher Zaman PhD Scholar Business Administration Gomal University DI Khan KPK, Pakistan Author

DOI:

https://doi.org/10.63163/srh304

Abstract

According to the resource-based view, the study examines the adoption of artificial intelligence to enhance sustainable supply chain performance in SME' in Pakistan. More specifically, this study also determines the mediating role of algorithmic trust. The study is based on a quantitative, closed-ended questionnaire. This questionnaire is based on a sample of 290 from SMEs in Lahore, Pakistan. The study analysis was conducted using SPSS software. The study's findings suggest that adopting artificial intelligence has a significant positive impact on sustainable supply chain performance in SME firms. Furthermore, Algorithmic Trust partially mediates the relationship between the adoption of artificial intelligence and sustainable supply chain performance. The study's findings are helpful to policymakers and business owners in implementing the latest technologies to achieve efficient results.

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Published

2026-03-31

Issue

Vol. 4 No. 1 (2026): The Study of Religion And History

Section

Articles

License

All articles published in The Study of Religion and History (SRH) are licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0).

This license permits unrestricted use, distribution, reproduction, and reuse in any medium, provided the original author(s) and the source are properly cited.